Marketing audit

• current situation on the market
• brand/product/company position on the market
• current market development and new market entrance perspectives
• marketing strategy effectiveness
• marketing department effectiveness

Marketing audit process

Detailed elaboration of project goals and gathering information from client Gathering secondary data Interviewing employees and experts Qualitative research Preparing conclusions and recommendations From 6 to 12 weeks since a contract is signed

Marketing audit results

1. valid conclusions on evaluated subject (market, competitors, brand, marketing strategy, marketing department)
2. recommendations, which can be implemented based on the achieved conclusions
3. List of tasks, which if solved will improve company's marketing results