Marketing planning

Marketing Planning - developing a detailed plan of marketing strategy implementation (including planning activities for solving specific marketing tasks).
Marketing planning is necessary when:

a company needs assistance in marketing strategy implementation
marketing department is unable to take a decision on certain issue (launching a new product, bringing changes to pricing policy, entering a new region, developing operative solutions directed at sales stabilization)

Marketing Planning Process

Detailed elaboration of tasks and conditions

Choosing methodology and finding a solution

Generating solutions

Testing and reviewing

Developing a temporarily plan and budget

Monitoring implementation of recommended solutions

Duration depends on a task and may vary from 2 weeks up to 2 months

The result of a marketing planning

The result of a marketing planning is a document containing a practicable plan of actions and their:

Description
Goals
Duration
Estimated budget
Desired result