Marketing strategy

Marketing strategy - setting organization's goals and determining the ways to reach them. Marketing strategy answers the question "How do we reach our goals?" and affects all marketing aspects:

choosing the right target group
defining product and brand features that are important to customers
developing product range
defining pricing strategy
selecting the right distribution channels
creating a brand and its promise which will be used in the communication
choosing promotion channels

Marketing strategy development process

Detailed elaboration of project goals and gathering information from client

Marketing audit and validation of goals

Creating development hypothesis

Testing hypothesis with customers

Strategy formalization and plan creation

Selecting a third party and implementing the strategy

From 3 to 5 months since a contract is signed

The result of a marketing strategy

The result of a marketing strategy development is a document with a clear description of

attainable goals and ways of reaching them
necessary changes in relation to product, product range, pricing and distribution channels.
communication message
intermediary tasks that are to be completed
estimated budget