Articles
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WHAT KIND OF SEGMENTATION WORKS?
22.10.2007 In spite of all that, we continue to encounter with the lack of understanding of either how important segmentation is, or how its results should be applied and when this or that model should be used. Let's consider the most frequent situations of incorrect application and/or interpretation of market segmentation, and also find out how its results should be used in the course of strategic and executive planning. |
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TYPICAL MISTAKES IN MARKETING STRATEGIES
22.10.2007 Practice shows, however, that both in the course of goal-setting and in the process of searching for ways to reach the goals set, that is, on every stage of a marketing strategy development, companies make typical mistakes. Those are the ones that doom strategies to fail. |
