Essays

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	Essay on Gene Zelasny books “Say it with presentations” and “Say it with charts” About 50% of business presentation success depends on the way you design and present your findings.
	Essay on Geoffrey Randall book “Principles of Marketing” Marketing strives to reach the objectivity of a technique while remaining a piece of art.
	Essay on William Poundstone book “How would you move mount Fuji?” It is important when you can evaluate a man’s potential and not his skills, as they can get old within one day.
	Essay on Arie de Geus book “The living company” A company is a living being which gets born, develops, gets ill, then gets well and dies after all like other living organisms.
	Essay on Chan Kim book “Blue Ocean Strategy” To win the competition battle you don’t have to take part in it. This book describes the technology of achieving such victories.